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McCann-Erickson, set to break a campaign for Honeywell Consumer Products Group’s Pres tone anti freeze this week, has picked up the group’s consolidated account.
The group also includes FRAM filters, Autolite spark plugs and Holts car-care pro ducts. Those brands, pre vi ously at Arnold, Boston, were consolidated at McCann’s Troy, Mich., office without a review. Sources said the additional brands approximately doubled the shop’s existing $10 million Honeywell business.
Two 30-second TV spots for Pres tone break on Sept.
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