Honey Baked Ham Selects Dallas Shop

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ATLANTA Honey Baked Ham has awarded its $6 million advertising account to The Richards Group, the company said.

The independent Dallas shop won the account over Interpublic Group’s Mullen in Winston-Salem, N.C., the other finalist in the review. Other contenders had included independent Sawyer Riley Compton and IPG’s Fitzgerald + Co., both in Atlanta, and the Dallas office of Denver-based Omnicom Group shop Integer.

The incumbent, Austin Kelley Advertising of Atlanta, did not defend the account. The IPG shop held the account for the past 12 years.

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