Honda’s ‘Grrr’ Wins Grandy Award

NEW YORK Honda U.K.’s “Grrr” by Wieden + Kennedy received the top prize at the Ad Club’s International Andy Awards in New York on Thursday, winning the $50,000 Grandy Award.

The animated spot features diesel engines flying through a fantasy landscape while radio host Garrison Keillor sings a song about how hate can bring change, or in this case, cleaner diesel engines.

In total, 30 gold and 25 silver awards were presented. Crispin Porter + Bogusky earned the most honors, six silver and five bronze, including the Richard T. O’Reilly Award for public service campaigns, which it shared with Arnold in Boston for American Legacy Foundation’s integrated media effort. The agencies also won the Yahoo! Big Idea Chair Award for their integrated work on Burger King. Their work for Ikea, Mini, Molson and Virgin Atlantic was also recognized.

DDB scored the second most awards, two silver and five bronze. It won a silver and bronze for its “Real Men of Genius” radio campaign from its Chicago office; a silver and three bronze for Volkswagen ads by its London office; and one bronze for a Harvey Nichols newspaper campaign, also created in London.

BBDO claimed three silver and three bronze. Pepsi work by its Canadian and New York offices won silver, while FedEx, Pepsi and HBO ads from BBDO in New York earned bronze.

The Andys gala took place at Capitale in New York. Island/Def Jam’s Marc Broussard performed. During the awards ceremony, this year’s jury chair, CP+B ecd Alex Bogusky, said Leo Burnett deputy chief creative officer Mark Tutssel would be jury chair next year.