Honda's 'Grrr' Takes Grand TV Clio

MIAMI BEACH, FLA. Honda U.K.'s unstoppable "Grrr" won the Grand Clio at the 2005 TV and Radio gala on Tuesday night.The animated spot from Wieden + Kennedy in London showing a diesel-engine fantasyland had also picked up the top prizes at the One Show and the Andys."What an outstanding commercial," said TV & Cinema jury chair Mark Tutssel, Leo Burnett deputy chief creative officer worldwide, presenting the award.Crispin Porter + Bogusky in Miami was named 2005 Agency of the Year, and TBWA Worldwide was named the best overall network.Agency and Network of the Year were determined by a ranking system in which bronze, silver and gold are worth one, two and three points, respectively. CP+B had the most total points, 26. Taxi in Toronto was second with 19 points. AlmapBBDO in Sao Paulo, Brazil, and Goodby, Silverstein + Partners in San Francisco tied for third with 13 points.TBWA as a network earned the most points, 44. BBDO was second with 40 points and DDB scored 38.The Clio Awards also honored Sony as Advertiser of the Year for its "characteristic willingness to take chances while remaining true to the brand," Clio executive director Ami Brophy said. Previous winners of Advertiser of the Year include Anheuser-Busch and Nike, among others.Twenty-two other golds were given out.Three were in the radio category: Bristow Prentice in Melbourne, Australia, won one for the Victorian Building Commission ad "Trust Sunscreen," about a man trusting a building inspector to put sunscreen on his wife.Saatchi & Saatchi in London won a gold for a Monster.com U.K. campaign that urges workers not to go to extremes, and DDB in Chicago scored a gold for its long-running "Real Men of Genius" campaign.All other golds were awarded in the TV category.Taxi in Toronto picked up three golds, two for single executions for the Canada Film Center Worldwide Short Film Festival ("Special FX" and "Good Cop, Bad Cop") and one for the same campaign. Ads show a drama teacher giving nonsensical advice to bemused acting students.TBWA in London won two golds for its Sony PlayStation2 work, one for "Golfers," and one for the campaign "Athletes," "Golfers" and "Porn Stars." Spots show herds of the aforementioned groups behaving like animals on the PlayStation Serengeti. TBWA's San Francisco office took home one gold for "Unstoppable" for Adidas, which also won several technique golds (detailed below).Zig in Toronto won a gold for "Prison Visitor," for Unilever's Vim bleach cleanser, showing a mom seemingly imprisoned behind glass, even though she's really just stuck cleaning the tub.DDB in Sao Paulo, Brazil, won a gold for "Heart Attacks" for Bonjour Paris French School. Pointing out that most countries have lower heart attack rates than the English, regardless of how much they eat, drink or make love, the ad urges people to "Eat. Drink. Have sex as much as you like. What can kill you is speaking English."Saatchi & Saatchi picked up one gold for an ad for NSPCC, "Ventriloquist," which portrays an abused child as a ventriloquist's dummy.Leo Burnett in Lima, Peru, won a gold for "Magic" for the Peruvian Children Cancer Foundation, which portrays a street magician offering some solace to a young cancer victim.A student gold went to the Academy of Art in San Francisco. The ad, "Grandpa," for Puma, shows an elderly man running out of his house when he hears his grandchildren arrive.In the technique category, The Embassy Visual in Vancouver picked up three golds for animation: one for Wieden + Kennedy's "Evolution" for Nike, and two for the Citroen ad "Dance," by Wieden in Portland, which shows a car morphing into a robot Go Bot-style and breaking out into a dance.Jung von Matt in Hamburg, Germany, won a gold for sound design on BMW's ad "Pole."Biscuit Filmworks took two golds for direction: one for Goodby, Silverstein & Partners' eBay spot, "Belief," and one for TBWA\Chiat\Day in San Francisco's Adidas ad "Carry." (The shop shares that account with 180 in Amsterdam.)Digital Domain won a gold for another Adidas spot by TBWA\C\D in San Francisco, "Unstoppable," for visual effects. Mit Out Sound won a gold in sound design for the same spot.

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Honda's 'Grrr' Takes Grand TV Clio

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