Honda Tries 'Geo' Targeting

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

National Geographic Channel this fall hits the open road with Honda, enlisting the automaker as presenting sponsor of the seven-part miniseries Great Migrations. Finalized on the cusp of the 2010-11 upfront market, the deal gives Honda a contextually apt environment in which to showcase the latest elements of its ongoing “Power of Dreams” campaign.

Per terms of the deal, Honda during Nat Geo’s Great Migrations run will roll out a new entry in its “Dream the Impossible” documentary series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in