Honda Sells Hybrid Without the Hype

The evolution of hybrid cars from automotive oddity to mainstream product category continues today, as American Honda Motor Co. launches a spot out of Rubin Postaer and Associates for its Civic Hybrid.

In the ad, a brainiac’s Civic Hybrid science-fair entry leaves teachers wondering if his parents helped him with the car and how he got it in the gym. By expanding on the popular Civic line and presenting the science as child’s level, Honda aims to make the once-futuristic car seem reliably routine.