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LOS ANGELES-After teasing viewers for weeks with an ambiguous TV ad proclaiming, “It’s coming,” American Honda Motor Co. is set to unveil new ads this week for its retooled 1998 Accord model.
The Accord ads, part of an estimated $100 million ad and marketing push by the Japanese automaker, introduce a new tagline, “An Accord like no other.”
Honda agency of record Rubin Postaer and Associates created the ads, which promote the Accord’s upgraded features. As part of RPA’s media buy, two 30-second ads will air during the season premiere of Seinfeld on Sept.
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