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LOS ANGELES RPA in Santa Monica, Calif., has won several media-only assignments, including Reily Foods’ local broadcast buying duties.
Reily started in 1906 as a coffee and tea company and in recent decades has expanded through acquisition to offer a variety of foods, including Blue Plate mayonnaise, Old Dutch salad dressing and Presto Cake Flour. Billings for the food and beverage company were $2 million in 2007, per Nielsen Monitor-Plus.
RPA, the lead on American Honda Motors national advertising, also was hired for Honda or Acura media buying and planning by dealer associations in Hawaii, Houston, New England, Puget Sound, Portland, Ore.,
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