Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES After years of leading creative on Toyota vehicles while at Publicis Groupe’s Saatchi & Saatchi, Steve Rabosky has stamped his signature on a Honda campaign, the first brand-elevation effort for Honda’s motorbikes in recent memory.
“[Dailey] had been doing running-footage-type spots,” said Rabosky, president and CCO at Interpublic Group’s Dailey & Associates, West Hollywood, Calif. “It’s probably the first pure branding television since Wieden + Kennedy did that spot for Honda motor scooters with Lou Reed and ‘Walk on the Wild Side’ a long time ago.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in