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LOS ANGELES American Honda Motors on Monday launched its first national broadcast corporate image campaign in two years with a “Power of Dreams” spot, dedicated microsite and print ads.
The 30-second spot, directed by Phil Joanou under independent RPA Honda lead creatives David Smith and Joe Baratelli, shows Honda jet planes, solar racers, test-track racing and safety researchers, all in home video-style movement to The Who’s “I Can See for Miles.”
The climax of the spot, seen first in a window reflection of Honda’s prototype FCX hydrogen fuel-cell car, is that the video images are “shot” by Asimo, Honda’s walking robot.
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