Honda, Hoover's Drive Players to Web Game Show

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NEW YORK — American Honda and Internet business search engine Hoover’s Online Tuesday launched an interactive ad campaign in which “contestants” are invited to “come on down” to participate in a quiz show in which the “virtual” grand prize is a 2002 Honda Accord.

The campaign is an offshoot of Hoover’s ongoing JargonBuster game, in which users select a character from among several stereotyped businesspeople, who are rewarded when they are directed to avoid the use of jargon in business situations.

“Hoover’s

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