Honda "Happy Drivers"

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Holiday retail commercials tend to be cheesy; automotive ads tend to be formulaic. Thus, one would expect a holiday-themed automotive spot to be cheesily formulaic. Let us tip our Santa hats, then, to Honda (and agency RPA) for this year’s incarnation of the brand’s annual “Happy Honda Days” campaign. The combination of stop-motion visuals and illustrated backdrops is pleasing and distinctive looking.

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