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LOS ANGELES — Honda has unveiled a new campaign for the redesigned Accord, with the new tag “More Accord than ever.”
Four 30-second spots created by Rubin Postaer & Associates in Santa Monica, Calif. are shot in letterbox style and narrated by Richard Dreyfuss, who has been the voice of Honda for approximately four years.
Campaign spending was undisclosed. Honda spent $95 million on ads for the Accord last year and $80 million for the first six months of this year, per CMR.
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