Honda and John Cena Put You in the Driver's Seat Through Decades of Evolving Brand Tech

The immersive spot prepares viewers for the 'electrified future'

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All technological advancements seem impossible before they happen, and so sometimes the key to imagining a more expansive future lies in tapping into historical milestones of years gone by. Transportation has changed by leaps and bounds over time, and with a pressing need to adapt new systems in light of global climate catastrophe, it’s bound to change even more.

Much in the vein as last year’s “The Origin of Determination” brand campaign, Honda and agency RPA are packing a lot of history into a 60-second video clip with its “Forever Determined” spot.

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