Honda, Acura Start Their Motorsports Social Engines

The auto brands adapted to the change in racing schedules due to Covid-19

Honda will supply fans with customized virtual fire suits they can repost and share Honda
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The social channels for Honda and Acura are being dedicated to motorsports throughout the month of August, largely due to schedule changes brought on by Covid-19.

The automaker and its luxury division said fans can use #PoweredbyHonda in the run-up to the Indianapolis 500 and the Formula One Belgian Grand Prix and #AcuraMotorsports leading up to the Michelin GT Challenge and the Pikes Peak International Hill Climb.

Starting Friday, fans can reply to the @Honda Twitter account tweet about fire suits with their name and choice of color and number, and Honda will supply them with a customized virtual fire suit they can repost and share.



Honda is also sharing “Race-a-Pedia” videos featuring footage of the Baja Ridgeline, Formula Regional, IndyCar and Civic TCR racecars paired with motorsports-related terminology.

And fans can listen to Honda-powered drivers imitate the sounds of an IndyCar engine.

Meanwhile, Acura will highlight different engines from its racing division on Motor Monday on platforms including Instagram and Twitter.

Ted Klaus, president of Honda Performance Development, will share fun facts about the IMSA WeatherTech SportsCar Championship in IMSA Explained.

And Acura will share throwback videos looking at its history of racecar liveries and race wins.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.