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Contenders are expected to emerge this week for the $10 million ad account of HomeRuns.com, the home grocery-delivery service for Massachusetts residents.
Judy Neer, executive vice president at Pile and Co., Boston, which is overseeing the review, confirmed that a list of agencies is close to being finalized. Both creative development and media chores are in play, she said.
Midsized shops, mainly in greater Boston and with strong backgrounds building consumer brands, are being contacted, sources said.
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