Homeland Hires Littlefield, Ivie

Divides Marketing, Media, Database Tasks Between Tulsa, Dallas
DALLAS–Littlefield Advertising & Marketing of Tulsa, Okla., was awarded the marketing and media account of Homeland Stores of Oklahoma City, while Ivie & Associates in Dallas earned database assignments.
Littlefield and Ivie, a marketing research operation, were two of three finalists competing for Homeland Stores’ $1 million account. Also pitching was Jordan Associates of Oklahoma City.
Incumbent Ackerman McQueen, Oklahoma City, declined to defend the account that became dormant after the client went through bankruptcy proceedings in 1996.
Among the factors in selecting the Tulsa agency were “the overall environment of Littlefield and the fact they had worked in the database area,” said Homeland Stores director of advertising Bill Sammons.