HomeDepot Selects Two PR Agencies

BOSTON The Home Depot has selected Ketchum Public Relations and Manning, Selvage & Lee as its new public relations agencies.

Ketchum, a unit of Omnicom, bested sister shop Porter Novelli and IPG’s Weber Shandwick for Home Depot’s marketing communications account, which will focus on national media relations and consumer outreach across the chain’s 1,500 stores and 52 EXPO Design Centers, according to director of public relations David Sandor.

Publicis Groupe’s Manning, Selvage & Lee, meanwhile, beat independent Edelman Public Relations for the client’s corporate communications account. Manning’s work will include handling Home Depot’s sponsorship of events such as the Olympic Games and NASCAR Winston Cup Series driver Tony Stewart, as well as community relations and corporate social responsibility programs.

Fees on the accounts have not yet been determined, according to Sandor. The reviews were overseen by consultant Jerry Swerling of Swerling and Associates, Mailbu, Calif.

Home Depot’s lead advertising agency, The Richards Group in Dallas, last month broke a $350 million broadcast campaign introducing the tag, “You can do it. We can help.”