HomeAway Taps 'Vacation' Cast for Super Bowl Ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

On the big screen, getaways never went as planned for Chevy Chase and Beverly D’Angelo.

Even so, HomeAway has reunited the stars for its first Super Bowl ad. The 30-second spot will feature Chase and D’Angelo reprising their roles as Clark and Ellen Griswold from National Lampoon’s Vacation to promote the benefits of vacation rentals. It will run during the third quarter of the game.
 
HomeAway has licensed the rights, through an agreement with Warner Bros. Consumer Products, to use the property across various media throughout 2010.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in