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Following the success of its 2010 campaign, HomeAway—which operates the world’s largest network of vacation rental sites—is returning to the Super Bowl as an advertiser again in 2011.
The campaign, created by Texas-based ad agency Vendor, poses the question: “Why Hotel when you can HomeAway?” A new TV spot—still in production, per the company—will debut during Fox’s broadcast of Super Bowl XLV on Feb. 6.
HomeAway first advertised in the Super Bowl in 2010. That campaign was based on the 1983 hit movie, National Lampoon’s Vacation.
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