HomeAway Is Giving Tourists the Chance to Spend a Night in the Eiffel Tower

When you think of iconic Paris monuments, you'd be remiss not to mention the Eiffel Tower, and while as many as 32,000 people visit the 1,050-foot tower in peak tourist season, no one has ever had the chance to stay inside the tower. Until now. A few lucky people out there will actually have the opportunity to stay inside the Eiffel Tower on their next Parisian adventure, for one night only, thanks to vacation rental home company HomeAway and Saatchi & Saatchi London and Paris. All you need to do is answer, in 140 characters or less, what you would do in the majestic apartment space if you had it all to yourself for one night. "The sleepovers that we are offering are a money can't buy opportunity. Only Gustav Eiffel ever used the tower as his own," Amy Wright, account director, Saatchi & Saatchi London told Adweek. Home Away created the "Eiffel Tower All Yours" campaign as part of the brand's sponsorship of the UEFA EURO 2016 tournament, which will be held this summer in 10 locations across France, including Paris. The temporary apartment, created in partnership with French interior designer Benoit Leleu, holds up to six people for one night and includes dinner and breakfast inside the apartment and airfare courtesy of Expedia. Only four groups of six will have a shot to stay in the location, with the competition taking place June 23, June 28, July 4 and July 8. Football fans in town for the tournament can stay the night and watch the soccer matches from a high-tech TV viewing room inside the Eiffel Tower while taking in the breathtaking Parisian skyline during halftime. Winners will also be treated to three additional nights in the City of Light. "Eiffel Tower All Yours" is an extension of the brand's "It's Your Vacation, Why Share It?" campaign, which most recently included a spot, narrated by Nick Offerman, that humorously shows the perils of home sharing. The latest idea didn't come without its challenges. Both Saatchi offices and HomeAway needed to work with the city of Paris in order to construct the space inside the historic monument. "Saatchi & Saatchi is all about the 'Nothing is Impossible' spirit, and building a real house in the Eiffel Tower is certainly a challenge. HomeAway have been working very closely with the city of Paris on permissions, and we have sourced a Parisian interior design architect to make the brand vision a reality," Wright said. Images of the final apartment haven't been released yet—the full interior will be revealed sometime in June—but the company has a mock up of the space, showing a few nice seating areas and a foosball table to get you in the EURO 2016 spirit.

Brand Marketing

HomeAway Is Giving Tourists the Chance to Spend a Night in the Eiffel Tower

The brand is building an apartment in the Paris landmark

Katie Richards

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Katie Richards