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Home security provider SimpliSafe will be making its first Super Bowl appearance. The 30-second spot, which is set to air sometime during the end of the first quarter, marks the first appearance for a home security company in the game.
The Boston-based company founded in 2006 said it will be keeping the ad itself “under wraps” until the Big Game. SimpliSafe creative director Wade Devers, the former managing partner at Arnold Worldwide who left the agency in August, partnered with Austin-based creative agency Preacher to create the spot.
“We’ve
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