Home Depot Taps GM’s Adams for Marketing

ATLANTA The Home Depot has named former General Motors executive Roger Adams to the newly created position of senior vice president of marketing, the company said.

Adams, 48, will manage the Atlanta-based retailer’s advertising, branding and event marketing. He will report to John Costello, the company’s executive vice president of merchandising and marketing.

The client spent $485 million on domestic ads in 2003 and more than $400 million through November 2004, per Nielsen Monitor-Plus.

Adams was executive director of corporate advertising and marketing for GM before joining Home Depot. He was promoted to the post, one of the car manufacturer’s top marketing jobs, last January from his position as marketing general manager for the Buick division of GM and general manager of the company’s customer network. He had been with GM since 1996 and was instrumental in introducing Buick’s first SUV and signing Tiger Woods to endorse the brand.

Adams will not be replaced, a GM representative said. Jack Bowen, general director of CRM, and Betsy Lazar, general director, media and advertising operations, will now report to Mark LaNeve, vice president of marketing and advertising. Also, Steve Tihanyi, general director of marketing alliances and promotions, will report to Martin Walsh, executive director of vehicle sales, service and marketing support, the rep said.