Home Depot Now Makes $5 Billion Online, but a Stellar Store Experience Remains Its Top Priority

How the retailer meets the changing needs of contractors and consumers

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Home improvement can be a challenging proposition, particularly if you don’t know a socket wrench from a round head ratchet.

Two retailers, The Home Depot and Lowe’s, have been helping consumers solve these problems for the past few decades, and they basically have the market cornered. In terms of brand perception, they’re neck and neck, ranking No. 8 and No. 5, respectively, on YouGov’s most recent survey of America’s best-perceived brands.

To stay on top of the industry, Atlanta-based Home Depot is focusing on a blended strategy, appealing to both construction professionals and the average consumer, while upping its ecommerce and in-store customer service game.

“Our goal is to help both professional contractors and average consumers solve problems,” said Kevin Hofmann, Home Depot’s CMO.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in