City Spotlight

Home Depot Now Makes $5 Billion Online, but a Stellar Store Experience Remains Its Top Priority

How the retailer meets the changing needs of contractors and consumers

Home Depot intensely trains its associates, and even has executives don the orange apron to work Atlanta-area stores once a week. Home Depot

By Christine Birkner

April 10, 2017

Home improvement can be a challenging proposition, particularly if you don’t know a socket wrench from a round head ratchet.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
Recommended articles
You Might Like

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

By Grace Murphy

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}