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NEW YORK The finalists in The Home Depot’s $580 million creative review entered the Thanksgiving break still awaiting a decision, two weeks after making final pitches to client executives in Atlanta.
Meanwhile, according to sources, the Big Orange Box is already gearing up for the next in its series of “periodic line reviews” — one that will focus on the media duties now handled by Initiative in Atlanta.
A handful of agency search consultants have answered a request for proposals on Home Depot’s media account and the company could select one as early as this week, said sources.
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