Home Depot Picks Agency for Digital, CRM

MRM Worldwide has won the digital and customer relationship management business of Home Depot after a review, according to sources.
The McCann Worldgroup shop bested incumbent Digitas — along with Wunderman, Rapp Collins and Huge — in a competition managed by search consultancy Select Resources International in Santa Monica, Calif.

Sources pegged the account at $12 million in annual revenue.
MRM referred calls to the company. A Home Depot representative was unavailable for immediate comment.

We’ll have more details soon on this breaking story.