Home Depot Names OMD as US Media Agency of Record

The appointment follows a review dating back to last June

Home Depot store
OMD will handle both digital and traditional media buying and planning for Home Depot. The Home Depot

Home Depot’s named OMD as its new U.S. media agency of record, ending a relationship with Dentsu agency Carat dating back a decade. The Omnicom Media Group shop will be tasked with handling both digital and traditional media buying and planning.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.