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The Home Depot has selected at least six shops to visit in its review of creative duties on its ad account, sources said.
Sources identified the agencies as Interpublic Group units McCann Erickson in New York and Hill, Holliday, Connors, Cosmopulos in Boston; WPP Group units JWT and Grey, both in New York; Omnicom Group’s GSD&M Idea City in Austin, Texas; and the incumbent, The Richards Group, an independent shop in Dallas.
The list was culled from a pack of some 20 shops that answered a request for proposal that Home Depot issued last month.
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