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Not all meal kits are alike.
That’s what Home Chef is trying to tell current and potential customers as it battles for space in the crowded meal-kit delivery service sector. Brian Irwin, Home Chef’s vp of marketing, said that among the brand’s biggest goals are differentiating itself from competitors like HelloFresh and Blue Apron while also firmly establishing itself in a crowded marketplace.
“There’s still that big build-the-brand piece of it,” Irwin told Adweek of the company’s marketing efforts during Brandweek.
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