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On tour with the Pope (do you want salvation with that?)
Microsoft thinks it has a good thing going with Xbox headlining Lollapalooza this summer. But McDonald’s quietly scored an even more divine sponsorship coup this month, teaming up with the Roman Catholic Church in Spain to sponsor Pope John Paul II’s visit there.
A highlight of the Pope’s trip was a massive pray-in at a Madrid aerodrome, with tickets going for between $11 and $45 apiece.
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