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Hollywood throws a ton of money into “For Your Consideration” ads—$53 million this season alone, per MediaRadar—in the hopes of winning Academy Awards for films like Power of the Dog, West Side Story and CODA.
Postmates, on the other hand, took a more fiscally responsible approach to its Oscar-adjacent campaign. The brand also flipped the stuffy, highbrow advertising tradition on its head and added a spicy food-first twist.
The fruit of this labor is an out-of-home campaign called “For Your Consumption,” which parodies well-known genres like Westerns and action flicks with artfully designed posters of movies that don’t exist.
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