Hollywood's dream factory becomes Madison Avenue's reality By Richard Morga

What ails advertising? It's hard to say, but that hasn't stopped us media doctors from thinking we know the perfect remedy. Our collectiv

Advertising is today where the old studio system was three decades ago. Some of its institutions may be on the verge of collapse, but the function itself is a far cry from extinction. And its illness, if it may be called that, is no more treatable than MGM’s was when forced to spin off its Loew’s theater chain.
Never mind that the “unbundling” of studios was caused by forces over which the system had no control.