Holly Pavlika Heads to Grey Direct NY as Creative Chief

NEW YORK–Holly Pavlika, the president of direct marketing agency Pavlika Chinnici, is joining Grey Direct New York as evp and executive creative director, the company announced today.

Pavlika, who has also headed up another direct marketing shop, Lowe Fox Pavlika, replaces Bob Feinberg, who is retiring after 12 years. She has worked with clients such as Ameritech, AT&T, Cunard, MasterCard, Mercedes Benz, Meridien Hotels and RiteAid.

Grey Direct, a subsidiary of Grey Global Group, has $1 billion in billings and counts Cendant, J.P.