Holland Mark Roars

BOSTON-Holland Mark Martin Edmund has been assigned the $5-10 million advertising account of financial services firm Dreyfus Corp.
The Boston shop beat out crosstown rival Ingalls and New York’s Berlin Cameron & Associates in the final round of a review, a Dreyfus representative confirmed late Friday.
Earlier that day, Holland Mark faced one final hurdle: a presentation in New York to Dreyfus chief executive officer and president Christopher “Kip” Condron by creative director Bob Minihan and brand director Ted Gilvar.
Once Condron, who also serves as chief operating officer of Dreyfus parent Mellon Bank, approved the strategic approach and account staffing, confirmation of Holland Mark’s hiring was made.
Agency officials could not be reached at press time.