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Holland Mark Martin Edmund here has changed tactics for The Boston Globe and the Massachusetts Office of Travel & Tourism.
Print, radio and outdoor ads for New England’s largest daily newspaper began rolling out last week with the new tagline, “Turn to the Globe.”
“They wanted a line that would take them through the next few years and reinforce their position as the No. 1” news source in the region, said Holland Mark creative director Bob Minihan, who penned the line.
“Go out.
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