Holland Mark Means Business

Holland Mark Advertising takes unexpected creative approaches in separate image campaigns for Persumma Financial and Teradyne.

In each case, the Boston agency presents novel scenarios and offbeat visuals in an effort to make an impact in the increasingly complex arenas of online financial services and business electronics. Rather than inundate the audience with detailed corporate or product information, each campaign attempts to make a few simple points about respective clients and their services, said Bob Minihan, chief creative officer of Holland Mark.

Persumma spending is expected to be about $10 million; Teradyne spending will likely be in the $5 million...

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