Holland Mark Looks To Shine In Finals Of Exelon Review

Holland Mark Martin Edmund is among four finalists competing for the advertising account of power provider Exelon Energy in Philadelphia.
The Boston agency is competing against incumbent Tierney & Partners and Earle Palmer Brown, both in Philadelphia, and Eisner & Associates in Baltimore, said client representative Dee Bliss.
Kirshenbaum Bond & Partners had been selected as a finalist but withdrew from the competition. The New York shop may be replaced, Bliss said. A final decision is expected next month.
The winning shop will be asked to fashion broadcast, print and direct marketing executions. Sources said Exelon Energy may spend $15-20 million on advertising, but Bliss pegged spending at about $8 million.
–David Gianatasio