Holland Mark Lands Juice Account; Copywriter Baldacci Key To Pitch

BOSTON-Veryfine’s decision to award its $3.3 million ad account to Holland Mark Martin Edmund last week reunites copywriter Roger Baldacci with the client he served in the early and mid-1990s at Mullen.
The Boston shop beat out Ingalls Advertising in Boston and Leonard/Monahan in Providence, R.I., for the business following a review managed by Boston-based Pile and Co.
Veryfine’s public relations assignment was awarded to Jackson & Co. in Boston, which pitched with Holland Mark. Target Marketing & Promotions, also in Boston, will work in tandem with Holland Mark and Jackson & Co.