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Holland Mark Advertising has been chosen to relaunch Earth Shoes, the footwear brand popular in the 1970s.
The Boston agency succeeds crosstown shop Pagano Schenck & Kay on the account.
Holland Mark added Earth Shoes following a review of undisclosed area shops, said agency president Chris Colbert.
Pagano picked up the business earlier this year following a review of undisclosed agencies [Adweek, March 13]. Agency and client split shortly thereafter, unable to agree on issues mainly related to media spending and compensation, said Pagano president Beau Fraser.
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