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By David Gianatasio and Joan Voight
BOSTON–Holland Mark Martin in Boston is making a play for the estimated $5-6 million ad account of Umbro, the Greenville, S.C.-based maker of soccer apparel.
Goodby, Silverstein & Partners in San Francisco resigned the Umbro account last month after picking up advertising responsibilities for Nike Town retail outlets and for Nike apparel, women’s sports and select brands.
Umbro, known for its bold advertising statements, has begun ‘a search for a new agency,’ said David Jones, Umbro’s director of marketing.
The client has held conversations with several agencies and is close to formulating a list of initial contenders that Umbro executives will visit, sources said.
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