A Holistic Approach

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Advancements in technology over the last decade have challenged many long-held marketing truths. Now they’re also flipping media planning on its head. One of the most significant technology-driven trends is participatory culture, which resulted in the democratization of media and opened the door for consumers to take part in the media production and distribution process — meaning professionals are no longer the only players in the game.

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