A Holiday Tale: The Christmas Tree Wars

Chain retailers are selling farm-fresh evergreens—but don't cut mom and pop out of the business just yet

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The sale of fresh-cut Christmas trees may not rack up the billions spent on clothing or electronics at this time of year, but Americans did buy 27 million holiday conifers last year, dropping $976 million in the process. (And that number doesn’t include fake trees—real trees usually outsell the fake ones by a margin of 3 to 1, according to the National Christmas Tree Association.)

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.