Another Reason for a Lukewarm Holiday Season: Shoppers Are Bummed Out

Over 60% of Americans say the pandemic has soured their attitudes toward gift buying

Getty Images

With a coronavirus vaccine unlikely to arrive until next year, shopping mall foot traffic still down by 37%, and a gaggle of leading retailers mired in bankruptcy proceedings, few believed that the 2020 holiday season was going to look anything like last year. Even with fat cats like Amazon and Walmart poised to welcome the anticipated flood of online orders, analysts are predicting a decidedly sober holiday.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.