Holiday Shoppers Start Spending Early on Web

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NEW YORK Web surfers got a head start on their holiday shopping, spending $8.5 billion on the Internet last month, according to a joint report from Goldman Sachs & Co., Harris Interactive and Nielsen/NetRatings.

That figure, which excludes travel purchases, represents an increase of 55 percent over the year-ago period.

The November data, based on more than 4,700 responses, found that people began their online holiday shopping earlier this year. Fifty-one percent said that they started last month, jumping from 43 percent during the same time last year.

The





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