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Holiday Inn, which is in the midst of upgrading its physical locations, is also dusting off its brand image.
Almost two years ago, the brand changed its logo for the first time in more than 50 year. Now, the chain this month is launching a TV campaign via McCann Erickson New York, that showcases changes at almost 1,000 Holiday Inn and Holiday Inn Express locations. The company projects that 2,200 more will be renovated by the end of next year.
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