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Looking to connect with consumers on the rebound from the recession, Holiday Inn is launching a $100 million campaign that celebrates its target customer with the theme, “Stay you.”
The effort, via McCann Erickson, premieres on Sunday, May 2, and spans nine global markets, including the U.S., U.K. and Germany. The campaign builds on Holiday Inn’s brand overhaul last year, which included upgrades to its physical locations and ads touting the changes. As part of that $1 billion overhaul, the InterContinental Hotels Group-owned brand had renovated more than 2,200 Holiday Inn and Holiday Inn Express hotels last year.
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