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Here's a Christmas commercial that's sure to bring a smile to your face.
Dick's Sporting Goods has released a minute-long ad, directed by Derek Cianfrance, about a special gift for a local family man who is also a kids' soccer coach.
The commercial is another winsome piece by Anomaly, focused on a love of the game that fuels everyman athletics (as opposed to the pro-level endorsements and flashy gimmicks common in the category). This time, that small-town mythology comes with an especially touching twist ending.
The result is shamelessly manipulative in the best possible way.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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