Holding Co. Teams: Promise or Peril?

NEW YORK Pitches led by holding companies are giving birth to a new breed of agency—one that combines the resources of multiple shops and disciplines and is supposed to be more integrated and responsive to client needs, since it is dedicated solely to one account.

But in reality, these “mini agencies,” where talent from many shops, in one case close to 20, are forced to work together, may end up giving clients less, not more, sources said.

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