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In Part One of this column last week, co-author Martin Betoni (formerly of PointRoll) discussed the impact video has had on traditional online advertising and why now is the time to embrace this technology and implement it in your existing online ad strategy.

PointRoll and AccuStream recently published The Streaming Video Advertising Reference Guide, which offers agencies and advertisers the guidance needed to effectively utilize interactive video ads to maximize their campaigns’ success.

There’s no denying that video has had a significant impact on Web advertising and is continuing to grow.



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