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Running shoe maker and performance wear retailer Hoka One One teamed up with Snapchat on an augmented reality lens, which includes a feature that lets Snapchatters virtually try on its shoes.
Snapchat’s world lens functionality brings Snapchatters to a digital pop-up store that unfolds in AR, where they can browse shoes and other gear from Hoka One One and see how it would look on them.
The lens is available via Lens